Art Lift x Yumi Yamazaki Collaboration
HOZUKI
Hozuki is a fashion collection designed by Art Lift in collaboration with artist Yumi Yamazaki. In today’s society, almost all women are subconsciously trying to cater to social discipline and societal judgements. The entire culture leads us to go on a diet, to pay attention to our appearance, to be elegant and gentle, to talk less, and to smile more. This set of seemingly exquisite and beautiful rules is like a flexible and unbreakable ribbon that covers our eyes, mouth and nose. These pressures force us to become a delicately packaged bouquet that is quiet and does not need to be heard.
The red ribbon is the most eye-catching element in Yumi Yamazaki's paintings. Art creation emphasizes the need to express an artist’s own emotions, and as US-Japanese artist, Yumi Yamazaki found that even in the United States, a social discipline from the depths of human culture still instinctively suppresses the voice of women from the inside out. This cross-boundary collaboration between Art Lift and Yumi brings the delicate characters in Yumi's works, wrapped in red ribbons and soft petals to reality.
